Our portfolio

Experian : Micromarketer Generation 3

Project overview:

MicromarketerG3 is an integrated geographical analysis tool that provides customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in an easy-to-use software application.

To support the launch of this upgraded product we were asked to create an innovative 3-dimensional brand identity that could be animated and used with all other marketing collateral.

The WOW bits:

• Concept design and development
• Video and photo direction
• 3D programming and video integration
• Design and artworking of all collateral

Business advantage:

• Investing in high end dynamic brands has huge advantages for today's marketing strategies
• It enables the brand to have a presence across all channels, both traditional and digital
• The brand animation was not only used at the launch events, it is also integrated into the software, the sales presentations, collateral and website

Watch: Experian : Micromarketer Generation 3 video

Visit: www.micromarketerg3.com