Our blog

Its Chemistry - Digital Strategy, design and website build

Link building & why you should care about links
How important are links? Brace yourself. Without links, there would be no internet.  Links provide the threads that hold the very fabric of the web together. Links are the roads and sign posts that both search engines and people follow to reach the next destination – without links web users don’t know where to go [...]

3 key web metrics to monitor – how does your site content affect the user experience?
Exits - There could be pages on your website where potential customers just click away.  This could be anything from an overly complicated form, broken links or requesting information that visitors don’t want to provide.  Many users won’t return to your site after suffering these problems so keep your eye on these pages to see where [...]

3 Fundamental search engine optimisation factors (you may not have thought of)
With the immense amount of advice on search engine optimisation around keyword density, meta information, title tags and all things “on page” and “off page” it’s easy to lose sight of some of the fundamental factors that effect how well your site performs in search engines. The following is a list of some of the lesser touted issues SEOs face, and some practical advice on how to combat them:

Let me Google that for you…
Brilliant marketing/SEO connector… http://tinyurl.com/yl9gh9s

5 email testing ideas
Includes tests to help improve: o Opt-in tactics o Personalisation o Design and layout o Video links o Frequency

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